People buy products, but they remember experiences. What kind of experiences will your customers remember?
What’s the best way to learn customer-centricity (CX)?
I take customers and students to places where it works. They observe, learn, and discover these insights:
1️⃣ You need (a good) product that works
Is that enough? NO!
2️⃣ CX is always about people
The best product can be ruined by poor customer service. Conversely, even an average product can be elevated by great service.
Is that enough? NO!
3️⃣ Happy employees = exceptional customer service
Only satisfied employees can deliver top-notch experiences to customers.
Is that enough? For many companies, YES!
What works for you?